What a week it has been!
This years FIBO had everything an expo needed to have to be successful.
At least from what we saw – everyone had just as great a time as we did.

We took part with a big booth, for the first time, and we do not regret it. Our sore feet and strained backs might disagree with us, but all the good meetings with new customers and visits from good old friends made it worth it.

Export manager Kristian travelled to Cologne a couple of days before the rest of us, to make everything ready before it all took off on Thursday. CEO Bjørn Kenneth Hansen and R&D manager Alexander Kirketeig arrived just before the doors opened.



We had brought with us both steady bestsellers and brand new unique products for this years FIBO.
Our “Big 100 Protein Bars” in 5 flavours was an expected success for sampling and new potential customers.
Our own – unique – Advanced Protein with marine peptides really made an impact on the serious professional distributors. In this day and age there needs to be a high-quality protein powder on the marked that is based on an even better protein source than whey protein. Our hydrolysed salmon protein is just that.

As the only manufacturer in the world, we were able to stand alone on FIBO with this sustainable extension of the fresh salmon meat that Norway already is well known for.

We where excited to meet so many new people that embraced our presence and we served thousands of samples of bars and omega 3, nothing holding back to show our real impact on the supplement scene for fitness and Better Performance™.